Digitization of banking processes and operations

Introduction. Due to the total digitization of banking processes and operations, foreign domestic banks are actively transforming their activities from traditional format customer service in bank branches remote providing services online. 
 Problem. Banks strive function financial assistants available 24 hours a day. Therefore, virtual or neobanks which carry out exclusively through sales channels with help Internet tools mobile applications developing. The aim article is study trends development prospects for neobanking Ukraine. Methods. methods theoretical genera­lization, analysis synthesis, grouping, systematic approach were used research process. Results. key Ukraine world have been studied. experience licensing mechanism considered. dynamics number geographical affiliation analyzed. global trend growth clients-users indicated. peculiarities activity general problems identified. Conclusions. Neobanking great demand by consumers interesting investors, so users growing at high rate. sector gradually introducing implementing innovations accor­dance services. Domestic gained particularly noticeable during coronavirus pandemic conditions martial law. lack legislative initiative regarding regulation Ukraine, potential restrained. Currently, directly depends on state support activities, internal regulatory policy competitive environment.